The time of the year is coming when we take stock of what we have done to see what to improve, what is working, what is worth keeping, etc. ADPCosmetics has been adding points to analyse until the last minute. That is why we are summarising here what Cosmetorium and in-cosmetics Asia have meant.
Cosmetorium, the advantage of playing at home
Attending this event is a must for us. With each passing year, and even more so after the latest edition, we have gradually consolidated the company's position. And the enhanceU-SunT launch has undoubtedly been a major component.
We are talking about the approximately 100 visitors we welcomed to our stand (5% of them international), which is an excellent result on its own. But what is even better is that 75% of them were new contacts, that is, potential customers. Furthermore, 30% asked for samples to start testing and another large proportion confirmed launches of new products on the market. And if that isn't enough, this year we were also present at Innovatorium (the space reserved for industry innovations), which was also very well received by visitors.
The Far East is not so far away: in-cosmetics Asia
It seems incredible how close we felt to our Asian colleagues, thanks to their great respect for innovation and their passion for cosmetics.
There we held joint meetings with our distributors in Japan, Korea, Thailand, Taiwan, Indonesia, etc.; loyal collaborators with whom we have been establishing a strong bond for some time. Here, again partly thanks to the new product launches, we were able to make new contacts.
At in-cosmetics Asia we also organised an interesting initiative - an innovation tour. We took part in the tour (as an innovative brand) and as a result we received visits from approximately 30 customers from major companies.
So, we can conclude our balance of 2019 very happily, as it seems that attending this event has further consolidated our bond with Asia and our market penetration is growing gradually.