We can say that we will remember 2019 as a year full of lessons learned, challenges overcome and expectations met for ADPCosmetics. Over the months we have advanced even further, sending our natural filters around the world. And to consolidate our relationships with open markets is undoubtedly our top wish for the new year.
Our goals include launching the brand in the United States, consolidating our position in Japan and Korea (two benchmarks in the global cosmetics industry) and ensuring that the European market sustains and increases its rate of growth, headed by the two powerhouses, France and Germany.
Another thing that makes us very proud and that we will continue to work on is the changes we have implemented at our facilities, which have been optimised, along with the processes. One of our major considerations when making production and logistics decisions has always been caring for the planet.
And what about innovation? Well, we expect 2020 to also have some surprises in store, which we cannot reveal for now. However, increasing our product portfolio to create different applications to those we already have is something that always resonates with us.
There is no doubt that our ideas machine is in motion. We are still firm in our intention to offer the best service and widest range of products every day, meeting all the challenges of the cosmetics industry, in both colour and sunscreen.